Perrier

Concept branding project

The Brief

Perrier is an iconic sparkling water brand that combines elegance, freshness, and sustainability. Known for its fine bubbles and unique taste, Perrier embodies a commitment to well-being and environmental responsibility while offering a refined drinking experience.

The Solution

I redefined the visual identity of their 3D animation project to reflect the brand’s core values of freshness, elegance, and sustainability. This new creative direction aimed to capture the effervescence and vitality of Perrier while surprising and engaging the audience with a minimalist yet dynamic approach. By incorporating realistic 3D visuals, warm colors, and textures inspired by Provence, I created an immersive video that connects emotionally with Perrier’s audience.

  • Generation Z & Millennials

    The primary target is Generation Z, highly active on YouTube, TikTok, and Snapchat, favoring visual content and short videos. YouTube is used both for entertainment and product discovery. Generation Alpha is developing a more conscious and critical use of social platforms. The secondary target is Millennials, who primarily use Instagram, followed by YouTube, Snapchat, and TikTok, mainly seeking entertainment through quick and visual content.

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