Perrier
Concept branding project- DA
- 3D Designer,
- Motion Designer,
- Editing
The Brief
Perrier is an iconic sparkling water brand that combines elegance, freshness, and sustainability. Known for its fine bubbles and unique taste, Perrier embodies a commitment to well-being and environmental responsibility while offering a refined drinking experience.
The Solution
I redefined the visual identity of their 3D animation project to reflect the brand’s core values of freshness, elegance, and sustainability. This new creative direction aimed to capture the effervescence and vitality of Perrier while surprising and engaging the audience with a minimalist yet dynamic approach. By incorporating realistic 3D visuals, warm colors, and textures inspired by Provence, I created an immersive video that connects emotionally with Perrier’s audience.
Generation Z & Millennials
The primary target is Generation Z, highly active on YouTube, TikTok, and Snapchat, favoring visual content and short videos. YouTube is used both for entertainment and product discovery. Generation Alpha is developing a more conscious and critical use of social platforms. The secondary target is Millennials, who primarily use Instagram, followed by YouTube, Snapchat, and TikTok, mainly seeking entertainment through quick and visual content.
Artistic Direction
To reach Millennials and Gen Z, the campaign focuses on short, immersive formats like Instagram Reels and YouTube Shorts — ideal for a connected, eco-conscious audience. The art direction draws from Perrier’s Provençal roots, using warm lighting, natural textures, and vibrant colors to evoke well-being and authenticity. The realistic 3D style enhances immersion, with a focus on materiality — glass, condensation, sunlight — to express freshness and sustainability. Each scene was designed to reinforce Perrier’s identity through minimal, sensory storytelling. This refined and grounded visual language aligns with current design trends and strengthens the emotional connection with the viewer.