Perrier
Perrier is a French sparkling water brand, celebrated for its fine bubbles and unique taste, offering a refreshing experience that embodies vitality and enjoyment.
The Brand
Perrier is an iconic sparkling water brand that combines elegance, freshness, and sustainability. Known for its fine bubbles and unique taste, Perrier embodies a commitment to well-being and environmental responsibility while offering a refined drinking experience.
The Solution
I redefined the visual identity of their 3D animation project to reflect the brand’s core values of freshness, elegance, and sustainability. This new creative direction aimed to capture the effervescence and vitality of Perrier while surprising and engaging the audience with a minimalist yet dynamic approach. By incorporating realistic 3D visuals, warm colors, and textures inspired by Provence, I created an immersive video that connects emotionally with Perrier’s audience.
The Target Audience
Primary target : Generation Z
YouTube is the most popular platform, followed by TikTok and Snapchat. Users prefer visual content and short videos like YouTube Shorts (videos around thirty seconds long). YouTube is utilized not only for entertainment but also for product discovery and research. Generation Alpha seems to be developing a more conscious and critical use, with a downward trend in the usage of social platforms.
Secondary target : Generation Millenials
Instagram is the most used social network, with nearly 70% monthly usage (according to a study). It is followed by YouTube, Snapchat, and finally TikTok. Users prefer visual content and short videos, and primarily seek entertainment. Generation Z, on the other hand, remains highly engaged on these platforms, using them particularly as a source of information.
