Perrier
Concept branding projectThe main challenge of this project was to translate Perrier’s essence into a 3D animation that feels both stylized and realistic. The goal was to create an immersive experience tailored for social media, while meeting technical constraints and staying true to the brand’s iconic identity.
Through several explorations, the solution emerged: reveal its origins through light, texture, and subtle details.
The primary target is Generation Z, highly active on YouTube, TikTok, and Snapchat, favoring visual content and short videos. YouTube is used both for entertainment and product discovery. Generation Alpha is developing a more conscious and critical use of social platforms. The secondary target is Millennials, who primarily use Instagram, followed by YouTube, Snapchat, and TikTok, mainly seeking entertainment through quick and visual content.
The sequence adopts a realistic style in a minimal, Southern-inspired setting. Drawing on Perrier’s Provençal roots, it combines warm light, natural textures, and vibrant 3D storytelling to evoke well-being, freshness, and emotional connection.