MGlisse

Fictional brand animation

The Brief

At the heart of a shared vision between the Métropole Toulon Provence Méditerranée and the M'Glisse club, the M’Glisse Park project was born — an ambitious new skate park designed for training and practicing action sports like rollerblading, skateboarding, and freestyle scootering. To promote this new space, the association M’Glisse is commissioning a motion design video.

The Solution

I redefined Mglisse whole illustrative identity in order to reflect the fundamental values of this welcoming, inclusive and innovate association. This new visual signature bring the association closer to its customers , taking them by surprise with 2D video and encouraging them. Minimalist and dynamic with some colors, I proposed to play with 2D animating ways to create a dynamic and yet accessible video.

  • Generation Alpha & Zoomers

    The video targets Generation Alpha (YouTube, TikTok, Snapchat) and Generation Z (Instagram, YouTube), both drawn to short, dynamic, and authentic content M'Glisse Park perfectly matches their expectations by offering a modern and accessible action sports experience.

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