An urban sliding space run by an association. It has a desire to make sliding sports accessible to everyone and promotes values of inclusion.
MGlisse
Years
2024Role
- DA
- Motion Designer,
- Illustrator, Analyst, Sound Designer
The Brand
M Glisse is an organization dedicated to urban board sports, this organization manages M Glisse Park. M Glisse Park is a French association that provides a space dedicated to urban board sports, offering quality facilities and classes. M Glisse Park also organizes the M Glisse Content, an event of national scale.
The Solution
I redefined Mglisse whole illustrative identity in order to reflect the fundamental values of this welcoming, inclusive and innovate association. This new visual signature bring the association closer to its customers , taking them by surprise with 2D video and encouraging them. Minimalist and dynamic with some colors, I proposed to play with 2D animating ways to create a dynamic and yet accessible video.
The Target Audience
Primary target : Generation Alpha
YouTube is the most popular platform, followed by TikTok and Snapchat. Users prefer visual content and short videos like YouTube Shorts (videos around thirty seconds long). YouTube is utilized not only for entertainment but also for product discovery and research. Generation Alpha seems to be developing a more conscious and critical use, with a downward trend in the usage of social platforms.
Secondary target : Generation Z or Zoomers
Instagram is the most used social network, with nearly 70% monthly usage (according to a study). It is followed by YouTube, Snapchat, and finally TikTok. Users prefer visual content and short videos, and primarily seek entertainment. Generation Z, on the other hand, remains highly engaged on these platforms, using them particularly as a source of information.
