jardin de la musique

Fictional brand animation

The Brief

In Courbevoie, Le Jardin de Musique is a place where adults experience music differently — with a spirit of sharing, family, joy, and learning. To attract new members, the association is looking for a motion design video aimed at social media platforms (Instagram, Facebook, Twitter, LinkedIn). In just a few seconds, the video should inspire and capture the feeling of a warm, welcoming place, using a playful yet accessible tone.

The Solution

In order to raise awareness about the values of Le Jardin de Musique, I have created all the pre-production where the human being is at the center. It's a call for sharing, personal growth, and inclusion through music. At first, it makes you dreamy (the daisy transforming in bird) 'cause the bird represents music and the feeling of freedom. And at the end, the people be together, play together and just enjoy the moment.

  • Generation X and Boomers

    Our primary target is Generation X and Boomers, now retired or approaching retirement. They are familiar with Facebook and use it mainly to stay connected with their loved ones and share personal content, a habit deeply rooted in their daily lives. At the same time, our secondary target, Generation Y (Millennials), grew up alongside the rise of social media. Comfortable across multiple platforms, they take advantage of the connection between Facebook and Instagram to easily share photos, short videos, and Stories, bringing a more visual and spontaneous energy to their interactions.

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