Longines
Longines is a prestigious and luxurious Swiss watchmaker. It was created by Auguste Agassiz in 1832 and is still in operation today.
Years
2022Role
Objectives
Develop a homepage with animations for a client.
Understand the users, their motivations and the context of the product.
Understanding the audience
Longines being a prestigious brand, so we need to engage emotionaly users to display information in a meaningful way. People interpret many things like colors, images, symbols, etc. Which influence their behavior. - Only one type of users can participate in the fame of this Swiss house : everybody (of course, rich people can buy more easily). They think products are limited availability or opportunity; this target appreciates the scarcity.
