Le Jardin de Musique is a non-profit association that aims to make music accessible to everyone. The association promotes values of inclusion, sharing, and personal growth through music.
jardin
Years
2024Role
- DA
- Illustrator,
- Analyst
The Solution
In order to raise awareness about the values of Le Jardin de Musique, I have created all the pre-production where the human being is at the center. It's a call for sharing, personal growth, and inclusion through music. At first, it makes you dreamy (the daisy transforming in bird) 'cause the bird represents music and the feeling of freedom. And at the end, the people be together, play together and just enjoy the moment.
The process
The pre-production process was quite straightforward. I did a lot of research on client analysis (competition, brand concept, personas, graphic trends etc), brainstorming, and created a moodboard. I also analyzed the target audience(s). All of this led to the creation of the pitch, scenario and storyboard.
The Target Audience
Primary target : Generation X and Boomers.
Retired and pre-retired adults are our main target audience. According to a study conducted in 2023 on 1,172 people aged 60 and over, approximately 80% of them have a Facebook account. They primarily use it to communicate with their loved ones and share content
Secondary target : Generation Y or Millennials.
This generation uses most social media platforms, having been present during their advent. Since a Facebook account can be linked to an Instagram account, Millennials find it easier to share content. On Instagram, the content is more focused on images, sharing photos and short videos (Reels, Motion videos, Stories) than on Facebook.
